Japantown

Alli Vankleeck | Hot Slice Design

Designer Statement

Overview

Originally founded in 1902, the area was larger and was home to Japanese businesses and thousands of residents. Today, all that is left of Salt Lake City’s Japantown is located on 100 S between 200 & 300 West. With further urbanization and development continuing to threaten what’s left of Salt Lake’s Japantown, I wanted to make sure the brand reflected the values and culture of the Japanese heritage, while modernizing it to show that it still has value and a place in our rapidly changing cityscape. 

Logomark

Drawing inspiration from the Hanko stamp that is used throughout Japanese culture from signing artworks to legal documents, the logo lock-ups are laid out to resemble these stamps. The use of the red circle is important on every logo mark. Sun imagery is often depicted in Japanese art and represents tradition and good fortune.The imagery also drew on traditional Japanese icons like the cherry blossom,  but was changed to be more specific to Salt Lake/Utah by creating the Sego Lily mark (the state flower of Utah).

JTpreso-cover
jt-branding-main
JTpreso-swag
JT-neonsign2
JT-social3
JT-social1a
JT-social1b
JT-postermock4
JT-postermock2
JT-Outdoor-Billboard-Mockup