The Avenues

Drew Taylor | Made Before Dawn

Designer Statement

The Avenues is a neighborhood full of rich history, charm and unique residents. Being Salt Lake City’s oldest neighborhood I had the challenge of encompassing nearly 170 years of history into a visual identity. The goal was to create an identity that felt bot relevant, and classic. For the primary logo I wanted a strong, bold brandmark that could be imagined etched into the side of a stone building. The mark also includes a letterform inspired by a road or avenue encased by an archway of seventeen bars representing the amount of avenues in the neighborhood. The wordmark brings a quirky, vintage personality to complete a logo that could just as easily be seen on a shop keeper’s sign in the 1800s as it would be in a current digital marketing campaign for the neighborhood.