Emily Fitzgerald | Emily Fitzgerald Design

Designer Statement

Sugar House was settled in 1853 and named after a sugar beet factory that began operating in 1855. The factory actually never produced a grain of sugar but the name stuck and in 1959 the neighborhood celebrated Sugar Days and called themselves “the sweetest place on earth.” In addition, Sugar House Park was formerly Utah’s first state prison before it became the beautiful park it is today. My design is inspired by the rich history of Sugar House and my goal of this design was to capture the essence of Sugar House in the 1800s. To do this, I drew inspiration from the lettering and design elements found on vintage sugar packaging. The colored bars are meant to represent prison bars, and the pale pink gives it a “sweet” feel.